Central European Market Data by Flexity

Central European Market Data by Flexity

We publish what people in Slovakia, Czechia, Hungary, Croatia and Romania buy for yoga, pilates, meditation and Ayurveda, and how studios equip their spaces. The figures come from Flexity e-shop orders.

Shares and seasonality may be freely cited with attribution.

Yearbooks

  • Yearbook 2025

    Business and studio purchases accounted for more than half of order value in 2025 (51.6%), compared with a quarter the year before. Yoga leads home exercise with a third, followed by meditation and sound (23.5%) and Ayurveda (15.6%). Purchases were highest in December and January, and lowest in summer and September.

  • Yearbook 2024

    Business and studio purchases accounted for 27% of order value in 2024. Yoga led home exercise (33.2%), ahead of meditation and sound (22.9%) and Ayurveda (18.5%). December was clearly the strongest month, with an index of 145.